Early Start
According to the U.S. Census Bureau, nearly 55 million
students will return to school this year, and moms aren't waiting until the
last minute to start their shopping. A 2005 back-to-school survey by Parenting®
magazine's Mom Connections® revealed that nearly 90 percent of moms begin their
back-to-school shopping at least two weeks or more before the first day of
school-with more than half starting their shopping one to three months ahead of
time. And more than 50 percent of moms say they look forward to taking their
children to buy school supplies.
The Basics
"Our mothers are using this time to reflect on their
youth and to fondly remember when their mothers took them back-to-school
shopping," says Cheryl Wilbur, market researcher at Parenting magazine.
So what are moms buying? Certain tried-and-true products,
such as Elmer's Washable School Glue and Glue Sticks, still show up year after
year. Moms say certain brands, such as Elmer's Glue, No. 2 pencils and Mead®
notebooks, make them feel nostalgic for the first day of school. Most moms buy
at least two bottles of white glue and three glue sticks per school year. Other
list must-haves include folders, notebooks, lunchboxes, scissors, glue,
pencils, rulers and calculators.
Moms aren't skimping on school supplies either. "The
average American family is spending between $35 and $50 per child on
back-to-school supplies," Wilbur says. More than 75 percent of moms say
their children need more items for school than they did as children, with
nearly 50 percent of moms saying their children need more than twice as many
supplies.
Join our LIGHTHOUSE 2911 newsletter. It’s FREE.
Fill in your information in the appropriate area.
No comments:
Post a Comment